Advertisements and leaflets for tabletop RPGs

An advertisement is the one handout that wants the players to believe it. It promises too much, it names a price and an address, and every one of those details is a place the table can go next.

What it is selling

A line above the name, the product or the event, a slogan and a picture; a few paragraphs of selling copy and a short list of claims; then the price, where to buy it, the address and the small print. The small print is where the clue usually hides, because nobody reads it until somebody does.

A tonic, a spa, a retreat

The 1920s skin is a patent-medicine advertisement in a ruled border, with the picture in an oval and the slogan in copperplate. Eastern Bloc is a two-colour state-enterprise leaflet on cheap paper, red bands and a hand-lettered slogan. The modern flyer runs its headline over a full-width photograph and puts the price in a round badge.

A5 at 300 DPI, with an A4 export for a poster-sized copy. A notice that warns rather than sells is a Poster; a whole page of them, cut from the paper they ran in, is a Newspaper.