A leaflet is what somebody pressed into a character’s hand on the way past. It is meant to be read in a minute, so it puts everything where the eye lands: the picture, the dates, the one line in bold, and on the back a timetable that tells the players exactly where to be and when.
The page is DL, 99 × 210 mm, the tall third of an A4 sheet every flyer rack is built for. The front carries the organiser, the title and a tagline, a large photo with its caption, the dates and a highlight such as free entry. The back packs in what a real leaflet does: a short introduction, a programme of dates, events and details, practical information line by line, a second small picture for a map, the partners, the address, phone and web, and the small print, which is where the clue belongs.
Gallery exhibition is a present-day show on pale blue stock: a strong photo, a clean grotesque and the back set in an orderly grid. Museum lectures is a 1920s university handbill for an expedition’s finds, fat-face title, a halftone plate and a course of lantern-slide lectures. Town fair is a programme off a hand press, woodcut, red and black, with the order of the days and the rules of the fair. Colony festival is a founding-day leaflet from a mining colony, printed in two colours, cheerful until you read the small print.
Export each side as a PNG, or both as one PDF, with 2 mm of bleed if the photo runs to the edge; print them back to back and trim. The poster on the wall outside is a Poster, and the advertisement that sells rather than invites is an Advertisement.